Our technology lies at the heart of video’s growing ecosystem, making billions of daily transaction decisions on behalf of the most sophisticated online media and advertising companies.
bcs’s automated creative quarantine technology is the first of its kind, allowing publishers to quarantine and block potentially inappropriate ads from unwanted categories.
Data is core to the real-time ad ecosystem. For buyers, bcs makes it easy to forecast inventory availability across the supply-ecosystem, giving unique insights into the availability and cost of inventory for key audience segments.
End the guesswork about which screens to invest in. Let our technology decide. We see one video universe and optimize performance by delivering to wherever it works best for your brand goals.
Leverage Custom Audiences to target your most predictive and valuable CRM data sets
One Platform For Onboarding, Ad Serving And Measurement
Save time and money by working with one media and technology platform
First Party Registration Data
Match against one of the world’s largest registered user databases to reach your actual customers online
Real-Time Match of Customer Data
Onboard millions of hashed CRM files and launch your campaign in minutes
Actionable Insights About Your Customers
Access proprietary audience insights to help tailor messaging and find new customers
Quality-Rated Inventory Across The Open Web
Deliver multi-screen video, display, and audio across
Our Connected Audience Network simplifies many of the biggest challenges posed by multi-screen digital video brand advertising. It delivers the essentials of video advertising and globally unifies our 257 million unique monthly viewers who are watching a ton of content on a myriad of devices across different operating systems.
Understanding the variables driving success (Reach, Frequency, Time Spent, Brand Metrics, Engagement, CTR, and Conversions) is critical to maximizing video ad investments.
Maximizing CTR is easy, but brand perception doesn’t move because clicks increased or you reached a higher concentration of a target demographic. There’s a lot more behind that rating point, click-through rate, completion rate, and even brand lift. At bcs, we continuously raise the bar for measuring and maximizing the effect of video advertising on brand performance.
Built exclusively for video, our video optimization technology addresses brand marketers’ toughest challenges: audience and device fragmentation, performance and placement transparency, and the need for deeper understanding of what is actually driving campaign effectiveness
